From data-informed to data-led
The payment industry, an integral part of global commerce, handles billions of transactions every day. With each transaction generating valuable data, payments companies have a big opportunity to leverage data to drive the business and operations proactively. However, many companies within the sector only use data in a reactive manner, centered around dashboards and BI reports to augment human decision making.
This whitepaper is a practical guide for payment companies to transition from being data-informed to becoming data-driven and data-led, to get past the basics and be several steps ahead in creating actual business value from their data.