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OfferFit take their ML models to the next level with Validio

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How to go from data-informed to data-led in the payments industry

Tuesday, Apr 09, 20241 min read

From data-informed to data-led

The payment industry, an integral part of global commerce, handles billions of transactions every day. With each transaction generating valuable data, payments companies have a big opportunity to leverage data to drive the business and operations proactively. However, many companies within the sector only use data in a reactive manner, centered around dashboards and BI reports to augment human decision making.

This whitepaper is a practical guide for payment companies to transition from being data-informed to becoming data-driven and data-led, to get past the basics and be several steps ahead in creating actual business value from their data.

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